{"created":"2023-06-19T08:01:19.879115+00:00","id":527,"links":{},"metadata":{"_buckets":{"deposit":"9c05de90-16ce-4212-91be-121b7706016e"},"_deposit":{"created_by":2,"id":"527","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"527"},"status":"published"},"_oai":{"id":"oai:ocuocjc.repo.nii.ac.jp:00000527","sets":["24:43:63"]},"author_link":["3268","3270","3269"],"item_7_alternative_title_18":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Okinawa Cosmetic Brands and Globalization"}]},"item_7_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-01-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"49","bibliographicPageEnd":"93","bibliographicPageStart":"75","bibliographic_titles":[{"bibliographic_title":"沖縄キリスト教短期大学紀要 = JOURNAL of Okinawa Christian Junior College"}]}]},"item_7_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"本論文では、自立型経済の発展、今後沖縄経済の自律的発展に寄与することができる沖縄県産である「島コスメ」、それを製造する県内「沖縄コスメ業界」の海外進出の動きと国際マーケティング戦略を考察検証した。沖縄物産の産業クラスター化について先行研究を整理し、沖縄コスメの国際マーケティング戦略を考察、提言している。戦略を詳しく分析した結果、島コスメメーカーはほぼオンライン・ショップを運営していること、外国人観光客へのアンケート調査の分析から、島コスメの購入満足度が高くないという課題を抽出した。聞き取り調査等より、沖縄コスメは産業クラスター化の動きは未だ弱いこと、国際化への意欲は高いものの、認知度はまだ高くないことが判明した。事業拡大の手法として観光業との連携を模索する動きもみられ、今後の取組に注目が集まる。","subitem_description_type":"Other"}]},"item_7_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"3270","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Tung, Yihsien"}]}]},"item_7_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34579/00000521","subitem_identifier_reg_type":"JaLC"}]},"item_7_publisher_32":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"沖縄キリスト教短期大学"}]},"item_7_text_44":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"董, 宜嫺"}],"nameIdentifiers":[{"nameIdentifier":"3268","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-12-26"}],"displaytype":"detail","filename":"No49p75-93.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"No49p75-93.pdf","url":"https://ocuocjc.repo.nii.ac.jp/record/527/files/No49p75-93.pdf"},"version_id":"e69fdc82-8c26-40e6-99ce-3709441e9f5e"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"グローバル化の中で成長する沖縄コスメブランド","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"グローバル化の中で成長する沖縄コスメブランド"}]},"item_type_id":"7","owner":"2","path":["63"],"pubdate":{"attribute_name":"公開日","attribute_value":"2020-08-13"},"publish_date":"2020-08-13","publish_status":"0","recid":"527","relation_version_is_last":true,"title":["グローバル化の中で成長する沖縄コスメブランド"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-06-19T08:08:33.196028+00:00"}